Event Sales Executive

Location : Ascot, Berkshire, England
Job Ref : EY52
Consultant : Emily Y James
Sector : Sales
Salary : £22k per year


EY52 Events Sales Executive

Location: Ascot

Salary: £22,000 + commission 


First Military Recruitment are currently seeking an Event Sales Executive on behalf of one of our clients.

To pro-actively sell events products and services, to existing customers, maximising business from existing customers through an innovative approach and always delivering the best experience customers.

Duties and Responsibilities:

  • To achieve sales targets and maximise sales through all sales channels.
  • To maximise revenue and profit through the implementation of a sales activity plan by account managing and selling and an agreed number of key clients and key accounts (face to face meetings, cold calling and personal contacts) through a sales platform and use of commercial management techniques (Salesforce, Delphi diary management, LinkedIn and other management tools).
  • Be fully responsible for the conversion of incoming enquiries to confirmed bookings allocated to you via the Events Sales Manager.
  • Ensure all incoming enquires are contacted within 2 hours of receiving them, by phone call and followed by a written proposal within 24hours. Or an agreed time scale with the client/agent with an overall 25% conversion rate.
  • To regularly meet with existing accounts/agents and build an account development strategy to ensure retention and growth.
  • To research and identify new market and existing account opportunities.
  • Assist in preparing sales collateral and presentation materials.
  • Ensure the enquiry call process supports delivery standard and KPI’s are achieved.
  • To maintain accurate records on prospects through the venue management system.
  • To be aware of competitor pricing, understand the dynamics of the local market and the demand generators, and the effect this has on profit.
  • Actively participate in local networking groups and relevant trade bodies.
  • Build and manage a vibrant, long-term network of relationships with individuals from multiple market segments.
  • In conjunction with all relevant partners ensure that the levels of Customer Service are market leading.
  • Be actively involved (when required) in the race day hosting and client entertaining activities.
  • To undertake special duties or work outside the normal daily / weekly routine but within the overall scope of the position at the request of the Senior Management Team.
  • Support Race days as applicable.
  • Development of the role to be proactive.
  • Supporting the Events team on an ADHOC basis.
  • Such other duties as the Company may, at times, reasonably require.

Skills and Qualifications:

  • Minimum 2 years’ experience and able to demonstrate success in a sales environment preferably within Events.
  • Understanding and experience of cold calling and selling to agents, corporates, and private individuals.
  • Competence with Microsoft packages (Word, Excel, PowerPoint) and a Customer Relations Management system.
  • Be target driven and recognises the need to hit and exceed through effective selling at all levels.
  • Identifies what needs to be done to achieve objectives, prioritising key issues, organising short term activity and planning to ensure all tasks will be achieved.
  • Excellent decision making skills.
  • Listens to what others have to say and communicates ones’ own ideas/information in an appropriate manner to ensure all parties maintain a full and up to date understanding.
  • Convinces others to a course of action through the application of an understanding of the politics of a situation, building a strong and assertive case and making an impact.
  • Ability to combine both communication and influencing skills to aid in the development of others.
  • Ability to respond appropriately to changing circumstances, adapting ones’ plans as necessary, to ensure change is implemented effectively.
  • A competitive drive to achieve results to the highest standard and the commitment and courage to see things through despite obstacles or setbacks.
  • Manage customer relationships (internal/external), developing a professional relationship in order to identify needs and deliver a quality service.
  • Applies own understanding of the organisation and the external environment to make sound commercial judgments and identifies ways of improving effectiveness.

Location: Ascot 

Salary: £22,000 + commission

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