Sales Executive

Location : Ascot, Berkshire, England
Job Ref : EY54
Consultant : Emily Y James
Sector : Sales
Salary : £25k per year


EY54 Sales Executive

Location: Ascot

Salary: £25,000 + Commission 


First Military Recruitment are currently seeking a Sales Executive on behalf of one of our clients.

To pro-actively sell events products and services, to existing customers, maximising business from existing customers through an innovative approach and always delivering the best experience customers.

Duties and Responsibilities:

  • To achieve sales targets and maximise sales through all sales channels.
  • To maximise revenue and profit through the implementation of a sales activity plan by proactive selling (face to face meetings, cold calling and personal contacts) through a sales platform and use of commercial management techniques (Salesforce, OPTIMO diary management, Enta, Linked In and other management tools).
  • Be fully responsible for the conversion of incoming enquiries to confirmed bookings.
  • To ensure all leads are contacted within 24 hours with an overall 80% conversion.
  • To research and identify new market and account opportunities.
  • Assist in preparing sales collateral and presentation materials including proposals.
  • Ensure the enquiry call process supports delivery standard and KPI’s are achieved.
  • To maintain accurate records on prospects through the venue management system.
  • To be aware of competitor pricing, understand the dynamics of the local market and the demand generators, and the effect this has on profit.
  • Actively participate in local networking groups and relevant trade bodies.
  • In conjunction with all relevant partners ensure that the levels of Customer Service are market leading.
  • Be actively involved (when required) in the race day hosting activities.
  • To undertake special duties or work outside the normal daily / weekly routine but within the overall scope of the position at the request of the Senior Management Team.

Skills and Qualifications:

  • Minimum 2 years’ experience and able to demonstrate success in a sales environment preferably within sport.
  • Understanding and experience of cold calling and selling to both corporate and private individuals. Competence with Microsoft packages (Word, Excel, PowerPoint) and a Customer Relations Management system.
  • Be target driven and recognises the need to hit and exceed through effective selling at all levels.
  • Identifies what needs to be done to achieve objectives, prioritising key issues, organising short term activity and planning to ensure all tasks will be achieved.
  • Excellent decision making skills.
  • Listens to what others have to say and communicates ones’ own ideas/information in an appropriate manner to ensure all parties maintain a full and up to date understanding.
  • Convinces others to a course of action through the application of an understanding of the politics of a situation, building a strong and assertive case and making an impact.
  • Ability to combine both communication and influencing skills to aid in the development of others.
  • Ability to respond appropriately to changing circumstances, adapting ones’ plans as necessary, to ensure change is implemented effectively.
  • A competitive drive to achieve results to the highest standard and the commitment and courage to see things through despite obstacles or setbacks.
  • Manage customer relationships (internal/external), developing a professional relationship in order to identify needs and deliver a quality service.
  • Applies own understanding of the organisation and the external environment to make sound commercial judgments and identifies ways of improving effectiveness.

Location: Ascot

Salary: £25,000 + Commission

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